Bigger city dating
The agency invites all female clients to participate in "socials" though usually only ladies from the same city attend the events; most of women cannot afford to travel.
The agency places advertisements in local media announcing the forthcoming gathering to ensure enough attendants.
Western agencies usually start by placing ads in local Russian newspapers that promise to help women in search of a partner abroad. Usually a lady will send applications to 5-15 agencies that placed ads in the same newspaper.
When an agency has enough profiles to start from, they launch a website, and offer the women's information to men.
If the agency is successful, word of mouth advertising starts bringing more clients.
Also, agencies receive a number of applications via websites.
Competition on the marriage market is rather tough, and active searchers move from one agency to another trying to find one that will really help.
Western agencies also offer gift delivery, translation and email forwarding services.All protestations that women featured are still available and don't correspond with anybody should not mislead you: even if a particular lady was not contacted by anybody through this agency, women never send their data to only one agency, and she is likely to get dozens letters through another service.Also, some agencies buy or rent addresses from local dating agencies and profits from sales.The more men join it, the more letters the girls receive. On the downside of joining bigger agencies is the high competition between male clients in winning hearts of female members.A lady featured by a well established agency can receive up to 50 letters A WEEK, especially if she has an email address.