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On March 3, 1983, Canal 8 was reformatted to become a cultural channel, offering informative programs, debates and cultural shows.
In 1985, a frequency swap moved the station from channel 8 to 9, and Televisa also decided to swap its callsign for that of XEQ-TV, which had been on channel 9 and broadcast from Altzomoni; the XHTM callsign was moved to that station, which was moved to channel 10.
Since its beginning the company has been owned by the Azcárraga family.
Along Emilio Azcárraga Vidaurreta, the O'Farril family and Ernesto Barrientos Reyes, who had signed on Mexico's first radio station, XEW-AM, in 1930.
Its headquarters, known as Televicentro, were originally located on Avenida Chapultepec in downtown Mexico City. The channel was the first national network to be broadcast in color in 1963.
In April 1997, Milmo died and Emilio Azcárraga Jean succeeded him as the president of the company.
In December 1997, Televisa joined with other Mexican media companies to create a marathon known as Teletón, whose mission is to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions.